Privacy Notice

1. Identity of Data Controller

Yucatán Deals is a digital marketing service operated by:

Karel Willem Timmerman is responsible for processing personal data of consumers who use the Yucatán Deals digital service.

Data controller: Karel Willem Timmerman | Address: Calle 48 #33, Francisco de Montejo, quinta etapa, Xcumpich | RFC: TIKA760920I86

Contact email: hola@yucatan.deals

2. Personal Data Collected

For use of the digital service, the following personal data may be collected:

• Name
• Email address
• Phone number
• Information related to voucher purchases and usage
• Technical and browsing data

No sensitive personal data is collected.

3. Purposes of Data Processing

Primary purposes:

• Facilitate access and use of the digital service
• Communication related to vouchers, incidents, or support
• Compliance with legal obligations

Secondary purposes:

• Sending relevant information about the Yucatán Deals digital service

Consumers may opt out of secondary purposes by sending an email to hola@yucatan.deals.

4. Use of Third-Party Services

Voucher payments are processed directly in favor of participating businesses through Stripe as an external payment service provider.

Yucatán Deals and Karel Willem Timmerman do not store banking information or sensitive payment data.

Google Analytics

This site uses Google Analytics 4 (measurement code G-9SEZREFLTF), an analytics service provided by Google. This technology collects technical and browsing data such as pages visited, visit duration, device and browser type, operating system, approximate origin of the visit, and a truncated IP address.

The purpose is to analyze how the site is used and to improve our services. Names, email addresses, telephone numbers, and other directly identifying data are not sent to Google Analytics.

Google acts as an external service provider and may process this information on servers located outside Mexico, including in the United States of America.

Meta (Facebook) Pixel

This site uses the Meta Pixel, a technology provided by Meta Platforms, Inc. (Facebook and Instagram), which collects technical and browsing data including pages visited, actions taken on the site, and an IP address.

The purpose is to measure the effectiveness of advertising campaigns, attribute results to those campaigns, and show relevant advertising on Meta's platforms. Unlike analytics cookies, this technology may be used for advertising and audience-targeting purposes.

Meta Platforms, Inc. acts as an external service provider and may process this information on servers located outside Mexico, including in the United States of America.

Microsoft Clarity

This site uses Microsoft Clarity, a service provided by Microsoft Corporation that records how the site is used. In addition to technical and browsing data, Clarity captures interactions with the page, such as mouse movements, clicks, scrolling and navigation between sections, and reconstructs them as a session recording and as aggregated heat maps.

The purpose is to understand how visitors move through the site, identify sections that cause difficulty and improve the browsing experience. The tool is configured to mask the content typed into forms, so data such as names, email addresses and payment details is not captured in the recordings.

Microsoft Corporation acts as an external service provider and may process this information on servers located outside Mexico, including in the United States of America.

How to disable these technologies

Consumers may disable or delete these technologies at any time through their browser settings, by blocking or clearing the site's cookies. Additionally, they may install the Google Analytics opt-out browser add-on, adjust their advertising preferences in their Facebook or Instagram account settings, or use the opt-out mechanism Microsoft provides for Clarity.

Disabling these technologies does not affect voucher purchases, voucher redemption, or the use of forms on the site.

5. Data Transfers

Personal data may only be shared with:

• Technology and payment providers (such as Stripe)
• Analytics, advertising and usage-measurement providers (Google, Meta Platforms, Inc. and Microsoft Corporation), as described in section 4
• Competent authorities, when legally required

These transfers are made in accordance with the Federal Law for Protection of Personal Data Held by Private Parties.

6. ARCO Rights

Consumers may exercise their rights of Access, Rectification, Cancellation, or Opposition (ARCO) at any time by sending a request to hola@yucatan.deals, in accordance with applicable legislation.

7. Security Measures

Karel Willem Timmerman implements reasonable administrative, technical, and physical measures to protect personal data against damage, loss, alteration, destruction, or unauthorized use.

8. Data Retention

Personal data will be retained only for the time necessary to fulfill the purposes described in this Notice or in accordance with applicable legal provisions.

9. Changes to Privacy Notice

This Privacy Notice may be modified at any time.

Updated versions will be available through the Yucatán Deals digital service.